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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Chapter 7 Summary Quiz

Chapter 7 Summary Quiz

Q Question 1 1 / 1 pts During a job interview, Juan is first asked by her interviewer to speak about her strengths and positive qualities. Soon after, she is asked to mention her negative traits. The interviewer meets other candidates, but he reverses the order of his questions. Finally, he considers offering the job to Juan as he remembers her positive traits better than others'. In the context of persuasion, the scenario exemplifies ________. Question 2 1 / 1 pts An electronic store advertises that customers can buy a specific cell phone for half its original price. When customers are drawn by the offer and enter the store, they get to know that the offer is valid only if they make a purchase of $200 or above. The store's manager notices that those customers who are merely interested in purchasing cell phones end up buying other products as well. In the context of persuasion, this scenario illustrates ________. Question 3 1 / 1 pts The process by which media influence often occurs through opinion leaders, who in turn influence others, is referred to as: Question 4 1 / 1 pts People tend to have different social and political attitudes depending on their age because older people largely hold onto the attitudes they adopted when they were young. This refers to the ________ explanation for how age plays a role in persuasion. Question 5 1 / 1 pts Bill is a car salesman. He is trying to sell a moderately expensive car to a client. In order to use the door-in-the-face technique effectively, Bill must ________.

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